How to grow your heart-led private practice

– Sian Burton

Do you dream of leading a private-practice that inspires you and brings you joy every time you walk through the doors?

Do you dream of working less, and spending most of your working hours with the clients who light you up and inspire you?

I am here to let you know that it is possible, and I have seen practice owners just like you change their business, but, it starts with a choice.  To make this a reality and grow your practice, you have two options, the “Corporate Way” or the “Heart-Led Way”

The corporate way achieves this by analysing marketing, studying the competition and using your findings to develop a business strategy However, the issue with this way, is the heart of the business and your “why” can often be forgotten. Your practice now feels like a corporate entity where fluffy things are added to make it feel like it has a soul, but in reality, it doesn’t.

Be guided by your intuition

When you try and push your business in a direction that makes strategic sense rather than the direction which follows your intuition, you will always have an uphill battle.

I’m not saying you won’t grow the practice, but in a couple of years’ time, you will look back and think, “I wish I hadn’t done it this way. I wish I worked with clients who brought me joy instead of following the masses.”

How do I use my intuition to grow my business?

We spend too much time at work to be unhappy. One of the biggest sources of unhappiness at work is the people we work with.

Ask yourself the question –  if you had to work every day of your life for the next 20, 30, 40 years without being paid, who would you like to work with?

One of the best things about being a private practice owner is you get to choose who you work with. Back to the above question, who is the first person that comes to mind, because that is the person you are supposed to be working with. That is your intuition guiding you.

Next Steps

Right now, it may not all make sense, but I can guarantee you that it will unfold. Joyful customers can be profitable customers, even if you don’t know how you’re going to get there. If you trust your intuition you will get there in the end and be happier for it. By aligning your business with your vision and purpose, you will have a heart-led private practice.

If you’d like to learn more about how I can help you to grow your practice and find clients that you enjoy working with, while being profitable, click the button below to book a free strategy session with me now.

We can create a plan